Our CEO

Surprises are everywhere

Do you also feel like work stress is entangling us like an invisible web? From exhaustion at work to exhaustion from socializing, these trivial annoyances are gradually stealing away the power to control our lives.
But we firmly believe: it shouldn't be this way. We have the power to break free from these annoyances and reclaim control of our lives.
To find this power to "fight back," we founded Samuel in Zhejiang, China in 2024. We discovered that the dolls we treasure and love are more than just ornaments; they are reflections of our inner selves, silent allies. They represent our purest and most powerful selves. We decided to make dolls the source of energy to **"eliminate worries**.
Today, Samuel is delivering this power to you in the form of a blind box. Each Samuel doll is a "trouble-eliminating officer," reminding you: Your life is yours.
Join us, let's gather strength and clear our worries together.

Our Story

Samuel, a vibrant and playful original IP character, is a trainee angel from Cloud Paradise. His name comes from his signature three hairs—not only a charming and adorable feature, but also a hidden angelic aura imbued with healing powers. His soft and adorable image and angelic mission have won him the love of countless fans.

Our mission

Samuel firmly believes: "There is no trouble in the world that cannot be solved by one angel hair. If there is, then three will do!" He came to the world with a mission, using his innocence and magic to turn every day into a beautiful moment worth cherishing.